Onalaska Team
Kohl
Owner
Kohl has a passion for helping people live full lives to their best potentials. You’ll find that apparent from the structure of our business-- our employees, our customers, even our state. He lives to help create an environment that allows those around him to thrive. Safety is a BIG priority too and a huge part of how we help our customers “Know You’re Safe!” with our free digital safety inspections and free brake inspections. Fun fact- Kohl raced mountain bikes for a few years throughout the state and truly enjoys getting in some major miles on the trails/roads. Once riding over 60 miles in a day. He also loves spending time creating memories with his 3 kids & wife/co-owner/high school sweetheart, Jessie.
Boss Baby
Future Boss
Loves all things cars, trucks, tractors. Occasionally a little demanding, but he’s cute so we do what he wants. And, 100% the most excitable person on our team. Hands down, this baby takes the cake.
Dan
Service Advisor
He really loves spending as much time as he can with my wife and friends playing board or card games, cruising in his Jeep, being on the river or playing sports like Volleyball & Basketball. Fun Fact- Dan has been married for 15 years to his high school sweetheart! He also raced in 3 divisions at the Lacrosse Fairground Speedway from 1999-2008. Dan has spent lots of time in the automotive world, from working in parts stores to being the lead Service Advisor at Cordells Automotive's Onalaska. It is great to have someone so well rounded & versed in this industry, thanks Dan!
Evan
Technician
Evan enjoys spending time with his family, camping, hunting and fishing. Fun fact- Evan is the youngest employee/technician at Cordell’s! Even so, he continues to knock our socks off. Evan achieved being a master ASE certified Technician before the age of 21! You know you’ve found your passion when working on cars is a career and a hobby. This is so powerful. You are awesome.
Brad
Technician
Brad has a rockstar work ethic & is ASE Master certified (A1-A9)! He went to college at UWL & Western Tech. He enjoys driving his 1993 Mustang and camping with his girlfriend in their 1984 camper. Fun fact- Brad originally is from Marshfield, WI! He also recently bought a house and has been working on remodeling. Congrats Brad!
Holmen Team
Jessie
Marketing/Owner
Jessie truly loves being able to run Cordell’s with Kohl. It is her passion to share with the community who we are as a business, what we stand for & make sure we stay involved in helping those around us. She has found her passion in marketing recently and enjoys running our Facebook platform, hosting contest/giveaways & writing content for our website. She can often be found with a child on her hip, being a full time mama to her & Kohl’s 3 little ones, Eliza, Liam & Brecken. She also has a love for flowers, nature, crafting, decorating & helping others enjoy life fully. Fun fact- We are in the process of adoption!
Trent
Technician
Trent can often be found on the river fishing and relaxing. Fun fact- He also enjoys playing a good softball game during the summertime. Trent has been a part of the automotive industry for 4 years now and is proud of his Toyota engine/electrical certifications. It is great to have someone passionate about this industry!
Gabe
Technician
Gabe really enjoys new challenges, this makes the Automotive industry perfect for him. He worked hard and is also part of the awesome ASE certified crew, which is such a huge accomplishment. Work hard, play hard Gabe! It says a lot about his passion for the industry. Fun fact- Gabe loves to do trap/target shooting during his free time.
Aaron
Technician
Aaron really enjoys working on cars! Fun Fact- When he isn’t at the shop working on cars, he can often be found driving one down a backroad somewhere in the countryside. He truly lives the automotive lifestyle— now that is what we call passionate. It’s awesome to have someone so immersed in the field!
Bill
Technician
Bill has been a part of Cordell’s Automotive for many, many, many years! He has spent over 31 years total being a Technician. We truly appreciate his loyalty to the organization and years of expertise. When he isn’t working on customers vehicles, you can find him in the outdoors too spending time fishing or hunting. Fun fact- He makes his own fishing lures in his spare time!